Language is our main form of communication. Writing is the second most significant tool to convey meaning. Businesses, organisations, and individuals rely on clear, crisp copy to relate, engage, and connect with their clients.
That’s where copywriting comes in. But what exactly is copywriting, how does it work, and why does your business need one?
Without further adieu, let’s dive right in
The art of copywriting
Simply put, copywriting is the act of, you guessed it, writing copy. A copywriter is, therefore, a specialist who writes enticing content to draw attraction to businesses and ultimately spurs readers to action.
Think of it as the written words that resonate with the reader and seals the deal.
With attention spans shortening by the day, copy needs to be concise and straightforward while remaining elegant and within your brand voice. It still needs to speak to the reader and keep them coming back for more.
It’s copy written with a goal in mind, and this requires research, psychology, and skill.
Copywriting presents three things to the reader:
A struggle of theirs which your brand understands and empathises with
Offers a solution to drive results
Brings long-term value
Remember, no one likes being sold to. You need to convince the reader why YOU are the ideal brand, business, or organisation they should choose. In order to do so, you must know and understand your audience and their motivations.
Overall, copywriting helps you communicate trust, professionalism, intention, and confidence.
The rewards of copywriting
Before we get into the fruits of copy labour, you’re probably still wondering what copywriting entails.
Below is a list of formats copywriting covers:
Newsletters and emails
Social media captions
Product/service descriptions and reviews
Text cards for films/documentaries
If written correctly in these various formats, you’ll soon find your business booming like never before.
But how can words possibly gain me more clients?
Copywriting tells your brand story, reeling in interest, emotion, and purpose. It clearly explains your why and makes clients feel special and heard. It leads the reader on a journey and ends with a concise call to action.
With copy that is curated with intent, you’ll come across as more of a professional and turn from irrelevant to the renowned.
Copywriting also heavily focuses on SEO (Search Engine Optimisation). With carefully crafted keywords, headlines, text, meta data, and links, you’re website will be one of the top to appear on Google.
To summerise, copywriting is the curation of all text-based information for a business, brand, or organisation. It helps the reader find connection, trust, and take action.
If you need a copywriter to:
- revamp your website
- polish your nitty-gritty bodies of text
- save you the time and effort
- need to define your brand voice
- want to incorporate SEO strategies to gain traction to your site
Send me an email and let’s get started!
You can view my services and price list here.